We wish we’d read the 3rd March edition of ‘The Stage’ before we posted on this topic, but we didn’t, hence this postscript.
We were somewhat surprised to read an interview by Alistair Smith with Julian Bird, the chief executive of SOLT, which contained the following paragraph about the awards:
It has been an impressive profile boost for the event …… but not one that has been as expensive as you might think. MasterCard gave financial support for the marketing campaign, while many people in the theatre industry have given their time at low or no cost – especially performers on the night itself.
See our response in ‘The Stage’